The Goods
 Lenny's Favorite TODAY!
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Media Kit Specifications |
 
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| Standard Ad Size and Rich Media Guidelines |
| Unit Name |
Dimensions (in pixels) |
File Size Limit:
GIF/JPG |
File Size Limit:
Rich Media |
| Leaderboard |
728x90 |
30K |
40K |
| Rectangle/Square |
300x250 |
30K |
40K |
| ½ Page |
300x600 |
30K |
40K |
| Skyscraper |
160x600 |
30K |
40K |
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General specs:
- No animation may exceed 15 seconds (with some additional restrictions on certain products as stated below). Ads may permit re-initiation of animation through user interaction if clearly labeled
- Limit of 3 animation loops and 5 frames.
- All in page ads must have a 1 pixel border to clearly identify where the page ends, and advertisement begins. If creative has a light colored or white background, creative must also have a visible border (a dark colored line) around the ad. Good Food Source reserves the right to add a border to non-compliant creative.
- No more than three separate creatives/tags per ad placement allowed at one time
- Creative changes: when creative served by Good Food Source this is permitted once per week. Exceptions to be approved by Good Food Source sales.
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| Macromedia Flash: |
| Requirements: |
- Flash version 5,6,7,8,9 only
- Click through Url.
- Back-up .gif file.
- Animation must cease motion after 15 seconds.
Adobe Flash loop resource
- Animation cannot exceed 24 FPS (Frames Per Second)
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| Submission and Approval: |
- We only accept Rich Media provided we have a week to test the creative.
- One week of lead time is needed for Rich Media creative changes.
- The advertiser is required to provide Good Food Source with an alternative form of creative should the Rich Media fail to perform as expected.
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| Other Products: |
Newsletters:
(depending on type) Good Food Source newsletter ads can be text, gif or jpg (300x250 or 728x90). Text limited to 180 characters. Images cannot be third party impression tracked. 3rd party click tracking is permitted.
Character and text limits: Up to 50 characters total (approx 3 lines) of text displayed in mixed case.
Good Food Source will track impressions and clicks. Client may also either request inclusion of tracking pixel to count impressions or serve the image through a 3rd party system.
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Text Link:
Up to 50 characters total (approx 2 lines) of text displayed in mixed case.
Good Food Source will track impressions and clicks. Third party click tracking is also permitted. Client may also request inclusion of tracking pixel to count impressions through a 3rd party system.
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| Submission and Deadlines: |
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Material Due Dates: 3 business days prior to start of campaign.
Traffic Instructions: All traffic instructions should be emailed to info@goodfoodsource.com. Traffic instructions should include banner name, referring URL, alternate and tag text, rotation schedule, production contact and any pertinent instructions. If banners are not sent as an attachment, instructions to a pickup page should be included on the traffic instructions. Production contact is Lenny Rice, email info@goodfoodsource.com.
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